Measurement and connections
SEO guides, glossary terms and tool tutorials organized by topic to help you learn and apply.
Measurement and connections
- Using Google Trends data to find rising keyword opportunities
A practical guide to the optional Google Trends signal and how to combine it with Search Console when prioritizing keyword opportunities.
- Click-through rate and search results
Understand CTR and how it helps assess titles, descriptions and search performance.
- Bounce rate and engagement
Understand bounce rate in the context of engagement, user experience and your analytics tool.
- Guide to connecting Google Search Console (Google Search Console)
How to connect Google Search Console via OAuth to read site data and audit links.
- Guide to connecting Moz and obtaining API keys (Moz)
Steps to obtain an Access ID and Secret Key and securely connect Moz.
- Guide to connecting Ahrefs and creating a token (Ahrefs Token)
Steps to create a Token and connect Domain Rating, backlinks and keywords metrics.
- Guide to connecting Semrush and obtaining an API key (Semrush)
How to obtain an API Key to use domain, keywords and traffic reports.
- Guide to connecting Bing Webmaster Tools (Bing Webmaster)
Steps to create an API Key and connect Bing data, crawl stats and sitemaps.
- Guide to connecting Google Analytics (GA4)
Steps to connect Google Analytics 4 with read-only access and view visitors, traffic sources and organic landing pages.